{"id":425,"date":"2022-05-04T18:07:39","date_gmt":"2022-05-04T18:07:39","guid":{"rendered":"https:\/\/boernerart.com\/wordpress\/?page_id=425"},"modified":"2022-05-05T20:45:34","modified_gmt":"2022-05-05T20:45:34","slug":"campaigns","status":"publish","type":"page","link":"https:\/\/boernerart.com\/wordpress\/?page_id=425","title":{"rendered":"Campaigns"},"content":{"rendered":"\n

Missouri Bicentennial Communications\/Brand Identity Campaign<\/p>\n\n\n\n

This campaign was designed as part of a graphic design class during Missouri’s Bicentennial Celebration. Various communications comprised the campaign. But I started with the logo, and moved on to poster communications. <\/p>\n\n\n\n

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Logo Design<\/p>\n\n\n\n

Logo design was comprised of green and blue waves. This signifies the green rolling hills of Missouri and the many waterways. The wheel has the look of a traditional Captain’s steering wheel. And it also is reminiscent of an old trade union logo. I used this to signify the work ethic of the population in so many industries. Plus the captains wheel shows the State moving forward into the future. <\/p>\n<\/div><\/div>\n\n\n\n

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Bicentennial Poster Design: Show Me Recreation<\/strong><\/p>\n\n\n\n

Poster design focused on the great recreation opportunities outdoors and on the waterways for residents and visitors. <\/p>\n<\/div><\/div>\n\n\n\n

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Bicentennial Poster Designs<\/strong>: Horizontal Versions<\/strong><\/p>\n\n\n\n

Themes of “Industry”, “Recreation” and “Agriculture” follow the colors in the logo on the state silhouetted background.<\/p>\n<\/div><\/div>\n\n\n\n

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Bicentennial Poster Designs<\/strong>: Vertical Versions<\/strong><\/p>\n\n\n\n

These themes focus on the main elements of the logo: The “Industry” wheel, the “Recreation” on the blue waterways and the “Agriculture” throughout the green rolling hills. <\/p>\n<\/div><\/div>\n\n\n\n

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Missouri Bicentennial Poster<\/strong><\/p>\n\n\n\n

This was part of a project for a graphic design class. We were to create a logo for the Missouri Bicentennial and a poster campaign to promote various cities in Missouri. I took the photo of this band playing at the Arcadia Valley Mountain Music Festival. I used Photoshop to add a rustic effect to the photo to enhance the backwoods beauty of Missouri mountain towns and culture.<\/p>\n<\/div><\/div>\n\n\n\n

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Logoed Dimensional Mockup<\/p>\n\n\n\n

As part of this campaign, I designed an imprint for a water bottle dimensional. My focus was on the color blue as it represents water and the many beautiful waterways, big and small, in the state.<\/p>\n<\/div><\/div>\n\n\n\n

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Logo Board Mockups<\/strong><\/p>\n\n\n\n

Here I have mocked up the logo in color and black\/white as well as how it might be used in marketing communications.<\/p>\n<\/div><\/div>\n\n\n\n

Book Cover Campaign<\/p>\n\n\n\n

This campaign was designed as part of a graphic design class. The project was to create book covers for a series of books of your choice. I chose Sherlock Holmes, because as a young reader, I loved the mystery of each story, and how the process to solve the crime unfolded. Still each a great read today! <\/p>\n\n\n\n

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Book Cover Campaign<\/strong><\/p>\n\n\n\n

I designed a series of four book covers for the popular Sherlock Holmes series of mystery-thrillers by A. Conan Doyle. I used a black\/white design to highlight the dark clues in each of the crimes which needed to be understood to get to the truth. <\/p>\n<\/div><\/div>\n\n\n\n

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The Man with The Twisted Lip<\/strong><\/p>\n\n\n\n

by Arthur Conan Doyle<\/p>\n<\/div><\/div>\n\n\n\n

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The Adventure of The Speckled Band<\/strong><\/p>\n\n\n\n

by Arthur Conan Doyle<\/p>\n<\/div><\/div>\n\n\n\n

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The Sign of The Four<\/strong><\/p>\n\n\n\n

by Arthur Conan Doyle<\/p>\n<\/div><\/div>\n\n\n\n

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The Hound of The Baskervilles<\/strong><\/p>\n\n\n\n

by Arthur Conan Doyle<\/p>\n<\/div><\/div>\n\n\n\n

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Book Cover Mockup<\/strong><\/p>\n\n\n\n

The Hound of The Baskervilles<\/p>\n<\/div><\/div>\n\n\n\n

Package Design and Branding <\/p>\n\n\n\n

This was part of a graphics design class assignment which involved the development of a package featuring strong brand identity through logo, color and design. My choice was to create a tea company called Mystic Monk Tea and feature their Irish Tea. Other tea line extensions could be developed that would utilize the same logo but different colors. <\/p>\n\n\n\n

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Teabag Tab Design<\/strong><\/p>\n\n\n\n

Mystic Monk Irish Tea<\/p>\n<\/div><\/div>\n\n\n\n

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Package Design<\/strong><\/p>\n\n\n\n

Mystic Monk Irish Tea<\/p>\n<\/div><\/div>\n\n\n\n

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Product Photo<\/strong><\/p>\n\n\n\n

Product photo for the Irish Breakfast Tea<\/p>\n<\/div><\/div>\n\n\n\n

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Tea Bag Wrapper<\/strong><\/p>\n\n\n\n

Paper wrapper for the Irish Breakfast Tea<\/p>\n<\/div><\/div>\n\n\n\n

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Magazine Ad<\/p>\n\n\n\n

As a follow-up to this project, I developed a magazine advertisement that featured the tea packaging. <\/p>\n<\/div><\/div>\n\n\n\n

Caregiver Appreciation Campaign<\/p>\n\n\n\n

This campaign was designed to promote the annual caregiver appreciation program. The target audience is in-home care caregivers. To grab attention, I designed these printed materials to be bold yet simple. <\/p>\n\n\n\n

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Campaign Poster<\/p>\n\n\n\n

This campaign was designed to provide communications vehicles to mobile employees to promote appreciation and awareness.<\/p>\n<\/div><\/div>\n\n\n\n

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Campaign Postcard<\/p>\n\n\n\n

Postcard invitation\/reminder design for mailing to homes. <\/p>\n<\/div><\/div>\n\n\n\n

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Display Board<\/p>\n\n\n\n

This shows the campaign materials for the Everyday Heroes Caregiver Appreciation Program. I utilized bright, eye-catching colors, bold typeface and simple graphics. I created these materials with Illustrator and InDesign.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Missouri Bicentennial Communications\/Brand Identity Campaign This campaign was designed as part of a graphic design class during Missouri’s Bicentennial Celebration. Various communications comprised the campaign. But I started with the logo, and moved on to poster communications. Logo Design Logo design was comprised of green and blue waves. This signifies the green rolling hills of […]<\/p>\n","protected":false},"author":1,"featured_media":520,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/425"}],"collection":[{"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=425"}],"version-history":[{"count":10,"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/425\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/425\/revisions\/523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/boernerart.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}