Missouri Bicentennial Communications/Brand Identity Campaign
This campaign was designed as part of a graphic design class during Missouri’s Bicentennial Celebration. Various communications comprised the campaign. But I started with the logo, and moved on to poster communications.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Wheel-Logo-950x1024.jpg)
Logo Design
Logo design was comprised of green and blue waves. This signifies the green rolling hills of Missouri and the many waterways. The wheel has the look of a traditional Captain’s steering wheel. And it also is reminiscent of an old trade union logo. I used this to signify the work ethic of the population in so many industries. Plus the captains wheel shows the State moving forward into the future.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/ShowMeRecreation-Poster1-1024x683.jpg)
Bicentennial Poster Design: Show Me Recreation
Poster design focused on the great recreation opportunities outdoors and on the waterways for residents and visitors.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Show-Me-Missouri-DISPLAY-BOARD-2-1024x689.jpg)
Bicentennial Poster Designs: Horizontal Versions
Themes of “Industry”, “Recreation” and “Agriculture” follow the colors in the logo on the state silhouetted background.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Show-Me-Missouri-DISPLAY-BOARD-3-1024x606.jpg)
Bicentennial Poster Designs: Vertical Versions
These themes focus on the main elements of the logo: The “Industry” wheel, the “Recreation” on the blue waterways and the “Agriculture” throughout the green rolling hills.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/BoernerIronton-Poster-683x1024.jpg)
Missouri Bicentennial Poster
This was part of a project for a graphic design class. We were to create a logo for the Missouri Bicentennial and a poster campaign to promote various cities in Missouri. I took the photo of this band playing at the Arcadia Valley Mountain Music Festival. I used Photoshop to add a rustic effect to the photo to enhance the backwoods beauty of Missouri mountain towns and culture.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Ceramic-Bottle-Set-Mockup_Wheel_sfw-1024x764.jpg)
Logoed Dimensional Mockup
As part of this campaign, I designed an imprint for a water bottle dimensional. My focus was on the color blue as it represents water and the many beautiful waterways, big and small, in the state.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Show-Me-Missouri-DISPLAY-BOARD-1-1024x640.jpg)
Logo Board Mockups
Here I have mocked up the logo in color and black/white as well as how it might be used in marketing communications.
Book Cover Campaign
This campaign was designed as part of a graphic design class. The project was to create book covers for a series of books of your choice. I chose Sherlock Holmes, because as a young reader, I loved the mystery of each story, and how the process to solve the crime unfolded. Still each a great read today!
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Twisted-Lip-Cover-665x1024.jpg)
Book Cover Campaign
I designed a series of four book covers for the popular Sherlock Holmes series of mystery-thrillers by A. Conan Doyle. I used a black/white design to highlight the dark clues in each of the crimes which needed to be understood to get to the truth.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Book-Cover-Twisted-Lip-1-1024x444.jpg)
The Man with The Twisted Lip
by Arthur Conan Doyle
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Book-Cover-Speckled-Band-1-1024x444.jpg)
The Adventure of The Speckled Band
by Arthur Conan Doyle
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Book-Cover-Sign-of-The-Four-1-1024x442.jpg)
The Sign of The Four
by Arthur Conan Doyle
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Book-Cover-Hound-1-1024x443.jpg)
The Hound of The Baskervilles
by Arthur Conan Doyle
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Hound_Dust_Cover_Mockup-1024x862.jpg)
Book Cover Mockup
The Hound of The Baskervilles
Package Design and Branding
This was part of a graphics design class assignment which involved the development of a package featuring strong brand identity through logo, color and design. My choice was to create a tea company called Mystic Monk Tea and feature their Irish Tea. Other tea line extensions could be developed that would utilize the same logo but different colors.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Teabag-Tag.jpg)
Teabag Tab Design
Mystic Monk Irish Tea
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Mystic-Monk-Package-1003x1024.jpg)
Package Design
Mystic Monk Irish Tea
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/product-and-package-shot-896x1024.jpg)
Product Photo
Product photo for the Irish Breakfast Tea
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Teabag-Wrapper-517x1024.jpg)
Tea Bag Wrapper
Paper wrapper for the Irish Breakfast Tea
![](https://boernerart.com/wordpress/wp-content/uploads/2022/05/Mystic-Monk-Magazine-Ad-1-852x1024.jpg)
Magazine Ad
As a follow-up to this project, I developed a magazine advertisement that featured the tea packaging.
Caregiver Appreciation Campaign
This campaign was designed to promote the annual caregiver appreciation program. The target audience is in-home care caregivers. To grab attention, I designed these printed materials to be bold yet simple.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Everyday_Heroes_Poster-1-718x1024.jpg)
Campaign Poster
This campaign was designed to provide communications vehicles to mobile employees to promote appreciation and awareness.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Everyday_Heroes_Postcard_Front-2-1024x743.jpg)
Campaign Postcard
Postcard invitation/reminder design for mailing to homes.
![](http://boernerart.com/wordpress/wp-content/uploads/2022/05/Everyday-Heroes-DISPLAY-BOARD-1024x634.jpg)
Display Board
This shows the campaign materials for the Everyday Heroes Caregiver Appreciation Program. I utilized bright, eye-catching colors, bold typeface and simple graphics. I created these materials with Illustrator and InDesign.